THE BULL & THE HORNS
The bull icon is a direct tie to both the name of the collective and UNO Athletics. The horns were stylized from the UNO logo—exemplifying the Bull Market’s close connection to the University and its student-athletes.
THE CAMPANILE
The second A In OMAHA is stylized to represent the Henningson Memorial Campanile—the 16-story bell tower standing at the heart of UNO’s campus. The tower is iconic to both the University and the community, furthering the connection between the Bull Market and Omaha.
THE BULL MARKET
In financial terms, a bull market is when prices are on the rise and the economy is sound. This type of environment encourages spending—a reference to the fundraising aspect at the core of the collective. The term also evokes a sense of strength and confidence, the same sentiment the Bull Market delivers for its members.
SECONDARY BULL
A secondary bull graphic pairs with the rest of the branding. The stance of the bull and the sharp, dynamic style evoke energy, confidence and grit—the same kind of spirit the Bull Market injects into its members.